Building a Fanbase: Inside Nashville SC’s Marketing Playbook

/ Nashville Entrepreneur Center/

What does it take to build genuine fan loyalty—not just surface-level awareness—for a brand-new sports franchise in one of America's fastest-growing cities?

On Wednesday, August 19, 2026, AMA Nashville is excited to host our August Thought Leaders Luncheon at the Nashville Entrepreneur Center, featuring two of the driving forces behind Major League Soccer’s Nashville Soccer Club: Andrew Fair, Digital Marketing Director, and Lindsay Cavarra, Marketing Director.

Together, Andrew and Lindsay will share an insider’s view of the marketing engine that grew Nashville SC's fanbase from scratch into one of MLS’s most passionate communities.

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What You’ll Learn

Whether you manage a sports brand, a B2B organization, or a local startup, the principles of community-building and brand advocacy are universal. In this session, our featured speakers will dive into:

  • Building Community Across Demographics: How to connect authentically with diverse audiences in a rapidly expanding market.

  • Driving High-Impact Social Engagement: Strategies for creating digital content that rivals established brands with decades of history.

  • Turning Casual First-Timers into Brand Advocates: Tactics for elevating customer experience and converting one-time visitors into lifelong, word-of-mouth promoters.

Meet the Speakers

  • Andrew Fair | Digital Marketing Director, Nashville SC Andrew leads digital strategy across owned platforms including social media, the web, and the mobile app. Having joined Nashville SC as an intern in 2017, he has played a pivotal role in shaping the club’s digital identity through its transition into Major League Soccer. He holds a Master’s in Sport Administration from Belmont University.

  • Lindsay Cavarra | Marketing Director, Nashville SC Lindsay oversees efforts to drive brand awareness, attendance, and unforgettable matchday experiences. Since joining in 2019, she has helped shepherd the brand through major organizational milestones, including the opening of GEODIS Park and the club's 2025 U.S. Open Cup championship victory.

 

Event Details & Registration

  • Date: Wednesday, August 19, 2026

  • Time: 11:30 AM – 1:00 PM

  • Location: Nashville Entrepreneur Center (41 Peabody St, Nashville, TN 37210)

Don't miss this opportunity to gain real-world strategies for building an engaged, loyal community around your brand.

Reserve Your Tickets