What does it take to build genuine fan loyalty, not just awareness, for a brand-new sports franchise in one of America's fastest-growing cities?
Join us on August 19th as AMA Nashville welcomes Andrew Fair, Digital Marketing Director, and Lindsay Cavarra, Marketing Director, for Nashville Soccer Club. They will provide an inside look at the marketing engine behind one of MLS's most exciting clubs.
Andrew and Lindsay will share the real-world strategies and tactics their team has used to grow Nashville SC's fan base from scratch: building community across diverse demographics, driving social engagement that rivals clubs with decades of history, and turning casual first-timers into passionate, word-of-mouth advocates.
Whether you're building a brand, a customer base, or a community, this one's for you.
Andrew Fair
Andrew Fair is the Digital Marketing Director at Nashville SC, where he leads digital strategy across owned platforms including social media, website, and app. Since joining Nashville SC as an intern in January 2017, Andrew has risen through the ranks to a leadership role, helping shape the digital identity of the club as it grew from a brand-new soccer team into a top-level Major League Soccer organization.
Originally from Lincolnwood, Illinois, he holds a Master's degree in Sport Administration from Belmont University and a Bachelor's degree in Journalism from Columbia College Chicago.
Lindsay Cavarra
Lindsay Cavarra is the Marketing Director at Nashville SC, where she leads efforts to drive awareness, attendance, and demand while creating unforgettable matchday experiences for fans. Since joining the organization in 2019, she has advanced from Senior Marketing Coordinator to a leadership role, helping shape the club's brand and growth through major milestones including the transition to MLS, the opening of GEODIS Park, and the club's U.S. Open Cup championship in 2025.
A Nashville native, Lindsay is passionate about building meaningful connections between brands, fans, and communities through sports.