Highlighting the 2025 Massey PowerSkills Careers in Marketing Panel: A Memorable Experience

Highlighting the 2025 Massey PowerSkills Careers in Marketing Panel: A Memorable Experience

By: Sam Eaves

As Chair of Collegiate Relations for AMA Nashville and an alumnus of Belmont University—where I earned my Bachelor’s in Business Administration in Marketing and Management—I’m deeply passionate about bridging the gap between students and real-world marketing opportunities.

When I first learned about Massey PowerSkills, I immediately saw its potential as a valuable initiative for our AMA community. So when Dr. LeBleu reached out about hosting a Careers in Marketing panel, I knew it was an opportunity we couldn’t pass up. Given the enthusiasm from our AMA board and members, what started as an idea quickly turned into a highly engaging and insightful event. In fact, the response was so overwhelming that I transitioned from being a panelist to serving as the event’s moderator!

The turnout exceeded expectations, filling the room beyond capacity and creating an energetic atmosphere. Our panel of five accomplished marketing professionals brought a wealth of experience and diverse perspectives, making for a dynamic and thought-provoking discussion. But the true highlight? The students.

Belmont’s marketing students asked insightful and well-researched questions, sparking engaging conversations on topics ranging from the ethical implications of AI in marketing to essential skills employers seek and navigating complex client interactions. Their curiosity and enthusiasm demonstrated a deep interest in the field and a readiness to take on the challenges of the evolving marketing landscape.

"It was an absolute privilege to engage with Belmont University’s marketing students alongside my fellow AMA Nashville colleagues. Their curiosity, thoughtful questions, and passion for the industry were truly inspiring. Seeing the next generation of marketers so eager to learn and grow reinforces the importance of mentorship and community in our field. These conversations are what make our work so meaningful."Katie Peninger, VP Membership, AMA Nashville

As the moderator, I had the privilege of guiding these discussions, witnessing firsthand the exchange of knowledge and ideas between seasoned professionals and the next generation of marketers. The energy in the room was palpable—a testament to the value of creating spaces where students and industry leaders can connect, share insights, and inspire one another.

Reflecting on the event, I’m grateful to have played a role in facilitating such an enriching experience. It reaffirmed the importance of mentorship, collaboration, and community in shaping the future of our industry. I look forward to continuing to support initiatives like this, helping to equip students with the knowledge and connections they need to thrive.

If you’re interested in being part of impactful events like this, I encourage you to get involved with AMA Nashville.

Comment

Sam Eaves

I am a recent Belmont University graduate with a Bachelor of Business Administration. I am passionate about marketing and management and currently work at Harrow as a Therapeutic Sales Representative.

American Marketing Association Nashville Unveils 2024-2025 Board of Directors

Nashville, March 1, 2024 – The American Marketing Association Nashville Chapter (AMA Nashville) is pleased to announce its newly elected Board of Directors for the 2024-2025 term, ushering in a dynamic team of industry leaders poised to drive innovation and excellence in marketing.

The incoming board members bring a wealth of diverse experiences and expertise, reflecting the vibrant and evolving landscape of the marketing industry. As the chapter continues its mission to connect, educate, and elevate marketing professionals, the new board is committed to fostering collaboration, knowledge sharing, and professional growth within the local marketing community.

Appointments for the 2024-2025 term include:

President - Caleb Spencer
President-Elect - Jacqui Hayes
Secretary - Teresa Sosa
Treasurer - Kelly Polk
VP Membership Engagement - Katie Peninger
VP Programming - Angela Hardison
VP Special Events - Joy Lewis Hassler
VP Communications - Dr. Contrecia Thorpe
VP Sponsorship - Brent Snyder
VP Diversity, Equity & Inclusion - Edwin Acevedo
VP-Elect Programming - Kathy Devine
Collegiate Relations Chair - Sam Eaves
Hospitality Chair - Larken Lech
Hospitality Chair-Elect - Dana Taft
Marketing in Healthcare Chair - Paula Milam
Marketing In Manufacturing Chair - Lori Whitbey
Mentorship Chair - Abigail Hammer
Research Chair - James Doyle
Young Professionals Chair - Lauren Bellflower
Immediate Past President / Historian - Jennifer Renshaw
Immediate Past President / Historian - Ilex Pounders

Newly elected President and Founder of Brand Activator, Caleb Spencer, shares his excitement for the new board, "I look forward to leading our dynamic community towards new horizons in marketing, starting this July. Let's continue to amplify our impact in the Nashville area and make the 2024-2025 term an inspiring chapter in the AMA Nashville legacy!"

For more information about the American Marketing Association Nashville Chapter and to connect with the newly appointed board members, please visit https://amanashville.org/

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About AMA Nashville:
The American Marketing Association Nashville Chapter is a professional association for individuals and organizations involved in the practice, teaching, and study of marketing. The chapter provides a platform for networking, education, and professional development to empower marketers in Nashville and the surrounding areas. 

Media Contact:
Vannesia Darby
VP of Communications, 2023-2024
communications@amanashville.org

Navigating Digital Advertising With Limited Consumer Data

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Every time you hit “accept” on terms and conditions you never read, every time you connect a new app to your Facebook account, and every time you submit your email address to get results on a trending quiz, you are giving away valuable information allowing advertisers to target you in the most personalized way (for you) and most profitable way (for them). Until recently, we Americans have continued to trade convenience and ease for our personal data, even though 59% admit they don’t fully understand how that information is ultimately used by companies.

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Designing for Inclusivity

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When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than that. Inclusive design is putting people first. It’s designing for the needs of people with permanent, temporary, situational or ever-changing challenges. While you can’t make a short person taller (or, a tall person shorter for that matter), you can adapt the environment so that any challenges are less pronounced.

This is where inclusive design comes in. It’s about being intentional before you even take the first step. It’s an ongoing process and requires doing the work to understand your audience. To put yourself in their shoes and understand their specific needs. Inclusive design is a process, not a result.

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