Where to Start When Becoming a Marketing Entrepreneur

So you’ve hit a point in your career where you want to own a marketing company. Starting your own marketing business is a huge undertaking and can cause a ton of stress both professionally and personally. Here are a few tips to help you get started:


Organize the basics of business

This seems like a no-brainer, but getting your initial pieces together, your business name, a business account, a rate card for services, your social media accounts, registering for tax purposes and even your website. All of these pieces help you in the long term and provide you a guide pole when you're setting up small businesses. The US Small Business Association has some great resources to reference regarding the logistics of your startup.


Find a niche

This is extremely important for marketing professionals and when starting an agency. Determine a niche based on your skillset, passing on the skills you aren’t as confident in and focus on industries you are already familiar with. Give a jumpstart to your business by picking a specific industry to focus on. Amazon was focused on books you love delivered straight to your door and now sells millions of products to consumers.


Develop a business plan and goals

Once you get the business basics and identify your niche you need to focus on building out a solid business plan Think of your business plan as a road map to success. By identifying all your initial steps, your market, the offerings, performing a SWAT analysis etc, you can start to focus on what will make your small marketing business successful.

By identifying SMART, short-term and long-term goals to look at achieving you can start to align your vision, your business plan, and your offerings all working together towards success. Also, personal growth goals can be a large part of the success of an entrepreneur and can help change how you think vs how your impact your business. More often than not a business’s failures can be traced back to the lack of planning.


Create a marketing strategy

Developing a marketing strategy to target your niche and provide them with a key answer to the question “Why should I choose you over the 50 other companies out there?” Find what you can provide that potential customers won’t find anywhere else and develop your strategy around leveraging that uniqueness.


Advertise and market your business

You have to be able to drink the Kool-Aid so to speak, being able to effectively market your brand is key to your ultimate success. Make sure that you keep your branding consistent across the board, from your website to emails. Leverage other skill experts and your network to gain more saturation in your niche industry. Also, don’t be afraid to ask for referrals from your early customers, you can even offer discounts or savings on future projects to help entice them.

Overall, when you start a new business the struggle is real. As an entrepreneur, it can be lonely at the top and you can face many issues both personally and professionally. Finding a tool such as The Lonely Entrepreneur Learning Community can help to provide you with access to resources, experts in the industry, and a network of other entrepreneurs going through the same struggles as you.




Blog post provided by our sponsor, The Lonely Entrepreneur. Learn more about The Lonely Entrepreneur here: https://lonelyentrepreneur.com/.