Join us for a dynamic panel discussion of beauty trends and ways to generate mutually beneficial growth for brands and Black entrepreneurs.

Multicultural consumers are driving beauty industry growth. Among them are Black consumers who spend $1.8B annually on hair products. While that presents a big opportunity for brands, success goes beyond profits to cultural appreciation and economic empowerment.

AMA Nashville has partnered with the National Coalition of 100 Black Women, Metropolitan Nashville Chapter to present a dynamic panel with Black marketers, stylists, and creators to discuss beauty trends and ways to generate mutually beneficial growth for brands and Black entrepreneurs, and economic opportunities for Black communities.

This workshop will help you:

• Insights into Black consumer preferences to inform authentic marketing campaigns

• How to forge genuine partnerships with Black stylists and creators for mutual success and community impact

• Strategies to show authentic support for the Black community

Speaker information to be announced!