Limited English Proficient (LEP) individuals, as defined by the U.S. Census Bureau, are those above the age of 5 who report speaking English less than "very well." With 8.2% of the U.S. population (27.3 million) classified as LEP, businesses have a vast untapped market to explore. And in today's tech-savvy world, reaching audiences abroad is more accessible than ever.

However, engaging these potential customers can be challenging due to language barriers.

This webinar will delve into the ROI of marketing to LEP audiences, effective strategies for reaching them, and how to grow these loyal audiences without getting lost in translation.
Learning Objectives:

This workshop will help you:

• Understand the potential ROI of bilingual marketing

• Explore effective bilingual marketing strategies

• Reflect on actionable steps for bilingual communication