If you’ve ever struggled to prove ROI for your marketing campaigns or are unsure how to lead your organization to analytics maturity, don’t miss this exciting presentation from AMA Nashville! Former Google Chief Analytics Evangelist and best-selling author of “Digital Marketing Analytics: In Theory and Practice,” Kevin Hartman, will reveal secrets for mastering the art and science of marketing analytics. You’ll learn how to:

Gain clarity on analytics best practices. Sign up for this one-of-a-kind event today!

Key Takeaways:

• Navigate the journey to Marketing Analytics maturity

• Reach your highest marketing ROI by focusing on Lifetime Value and your best customer segments

• Real-world methods to calculate your ROI by channel: SEO, PPC, Social

About Our Event Sponsors

Thought Leadership Luncheons Sponsor: Belmont University

Belmont University is a private Christian university located in Nashville. They are a Christ-centered, student-focused community with a mission to develop diverse leaders of purpose, character, wisdom, and transformational mindset, eager and equipped to make the world a better place.

Event Sponsor: 14TENN

14TENN is a bright, modern event space in The Nations, near downtown Nashville. They are passionate about hosting events and are dedicated to delivering impeccable service for all.

Catering Sponsor: Chuy's
Chuy's is a Tex-Mex restaurant chain based in Austin, Texas, with locations across the country.