“Fanocracy” can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

About this event

Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy.

Join AMA Nashville for our Thought Leaders Luncheon on Thursday, October 20th with David Meerman Scott. Scott will talk about his latest WSJ bestseller “Fanocracy”. Written with his daughter Reiko, Fanocracy shows you how fandom can be rocket fuel for your business or nonprofit. With 12 books published in 30 languages, including the bestseller “The New Rules of Marketing & PR”, David’s teachings have helped grow businesses both large and small.

"David and Reiko make the idea of fan culture real, accessible, and actionable for all businesses—big, small, nonprofit, for-profit, b2b... and yes, even yours! Most of all, they shine a light on the joy of growing a business when you're surrounded by customers who positively LOVE what you do." —Ann Handley, author of Everybody Writes and Content Rules

“The pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection. We all have an opportunity to reach people and create those powerful connections that build fans.” - David Scott Meerman

As a bonus, all attendees will receive a copy of Scott’s book Fanocracy.

Agenda:

• 11:00am - 11:20am: Networking

• 11:20am -11:50am: Lunch

• 11:50am – 1:00pm: Introduction + David Meerman Scott + Q & A