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In this revealing presentation, Elizabeth Lewis, Executive Vice President of Brand Strategy, will take us inside Bridgestone’s global brand evolution and show how a 100 year old mobility leader is redefining its voice for the next decade.

Over the past year, Bridgestone has been quietly and decisively reshaping how its story shows up in every market it serves. Lewis will share the incredible true story of how this global brand update transforms messaging from product centric tire positioning to a purpose driven narrative that connects global brand principles to everyday community impact.

Explore how the Bridgestone marketing team translates a unifying brand platform into locally resonant messaging across cultures, languages, and channels—balancing consistency with the nuance required in diverse markets. You’ll see before and after examples of messaging and imagery and learn how Bridgestone is using brand to reflect and advance its commitments to sustainability, innovation, and diversity and inclusion. Lewis will also discuss how community partnerships, local storytelling, and employee engagement bring the global brand to life on the ground.

Be among the very first to learn about this big brand messaging story. This conversation offers a rare, real time look at a global brand transformation in motion—and practical lessons for marketers facing similar challenges in their own organizations.

About Our Speakers:

Elizabeth Lewis

Elizabeth Lewis is Executive Director of Brand & Marketing Strategy in the Marketing Center of Excellence for Bridgestone West, supporting the Americas, Europe, Middle East & Africa. A graduate of the University of Tennessee, Knoxville, she began her career working at a leading Southeastern public relations and advertising agency. In 2010, she joined Bridgestone and has held a variety of communications and marketing roles across the organization in both Nashville and Tokyo. Outside of work she enjoys equestrian sports, hiking with her husband and digging in the dirt.