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In this presentation, Elizabeth Lewis, Executive Director of Brand & Marketing Strategy for Bridgestone West, will take us inside Bridgestone’s global brand evolution and show how a 100‑year‑old mobility leader has redefined its voice for today’s unique market.
She will share insights into how the brand activates its purpose‑driven narrative that creates a connection between global brand principles and what matters most to its consumers. Explore how the Bridgestone marketing team translates a unifying brand platform into locally resonant messaging across cultures, languages, and channels—balancing consistency with the nuance required in diverse markets.
You’ll see examples of messaging, creative and activation and learn how Bridgestone is using its brand to reflect and advance its commitments to sustainability, innovation, and serving society with superior quality. This conversation offers a unique, real‑time look at a global brand evolution in motion—and practical lessons for marketers facing similar challenges in their own organizations.
About Our Speakers:
Elizabeth Lewis
Elizabeth Lewis is Executive Director of Brand & Marketing Strategy in the Marketing Center of Excellence for Bridgestone West, supporting the Americas, Europe, Middle East & Africa. A graduate of the University of Tennessee, Knoxville, she began her career working at a leading Southeastern public relations and advertising agency. In 2010, she joined Bridgestone and has held a variety of communications and marketing roles across the organization in both Nashville and Tokyo. Outside of work she enjoys equestrian sports, hiking with her husband and digging in the dirt.