A new frontier with exploding growth, the CBD and medical marijuana industry is today’s Wild West. Join Clifton Lambreth, the Chief Marketing Officer for United Cannabis (UCANN), as he shares his observations on the present and future opportunities and challenges of this booming industry. A rainmaker at every position held (think Ford Motor Company turnaround) and drawing on his brand development, revenue growth and marketing expertise, Clifton will discuss making and growing a new market as well as UCANN’s adaptive strategies for navigating the unknown, shaping this growing industry and positioning UCANN as an industry leader and global brand in the medical cannabis market.
Key Takeaways:
How do you adapt to the market in a constantly shifting legal environment?
How do you change perceptions, often negatively biased, and biases about the effectiveness of your product?
How do you separate your company from the countless competitors?
About Clifton Lambreth:
Clifton Lambreth worked at Ford in marketing and sales for 26 years and wrote “Return to Greatness: Driving the American Dream” about the lessons Ford used to go from losing $12.7 billion.
in 2006 to a $2 billion profit in three years (without taking a government bailout).
Clifton tours the nation and has spoken to thousands of individuals in over 150 business and community groups on success principles and “Doing the Right Thing.”
He is now the Chief Marketing Officer at United Cannabis (UCANN).
Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled. A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.