A panel discussion with the Nashville Predators GUIDER Board to discuss the importance of attracting and appealing to diverse audiences
About this event
With the U.S. population becoming increasingly diverse, marketers are being challenged with shifting their general market approach to multicultural marketing strategies to better engage multicultural, multigenerational consumers. Solid commitments to inclusion, diversity, equality and representation underpin those strategies.
AMA Nashville and the Nashville Predators GUIDER Board team up to discuss the importance of DEI and representation in attracting diverse audiences, and how marketers can use these principles to reach and appeal to a brand's target audience.
The GUIDER program is the Nashville Predators’ DEI initiative.
Agenda
11:00 AM – 11:20 AM Network
11:20 AM - 11:40 AM Grab Lunch
11:40 AM – 11:50 AM Welcome & Announcements
11:50 AM – 12:30 PM Panel Discussion
12:30 PM – 12:50 PM Questions & Answers
12:50 PM – 1:00 PM Closing Announcements
UPDATED Special Instructions: Attendees should enter through the 6th Avenue Garage at the corner of Demonbreun St. and 6th Avenue. Enter the building through the red double doors immediately to the left of the guard shack. Security staff will scan you through our metal detectors and direct you to take the elevators down to the main concourse and head towards the Lexus Lounge.
Signage will be set up along the way to help direct you to Lexus Lounge.
