Constantly fluctuating shifts during the pandemic hit healthcare marketing hard. What’s coming in healthcare digital marketing in 2021?
Healthcare Digital Marketing saw constantly fluctuating shifts due to shutdowns and fear of infection during the pandemic, continuing through today. What are real facts about how marketing for hospitals, physicians and providers was impacted. Is what we experienced framing part of a new norm? What does it mean for what’s coming in healthcare digital marketing in 2021?
Get answers with real data insights assessed through the pandemic. Ben Hardt shares more than 15 years’ experience in data-driven digital marketing success, including in his current role as Director of Digital Services at TruStar Marketing, leading Search Engine Optimization and Paid Digital Marketing for large and small hospital clients, related services, physician practices and payers.
You’ll discover key findings, trends and takeaways from managing multiple healthcare marketing scenarios during pandemic shifts through to a vision and active discussion on what to expect next.
Key Takeaways:
Discover how to compile and act on the data in good and bad times.
Explore KPIs for shifts in healthcare needs, trends, behaviors.
Take a peek at healthcare and health insurance pandemic and non pandemic trends across multiple audiences.
Learn significant changes in consumer behavior and needs that are likely to impact 2021.
Discuss “what ifs” and “what happens next?” with informed practitioners and paint an educated vision of 2022.
About the Speaker:
Ben is a problem solver, trouble shooter and true marketing tech expert. He brings more than 15 years’ experience in digital strategy, website development, API connector builds and paid digital media management to our TruStar Marketing clients. He’s consistently strategic, keeping the big picture in focus, while never losing sight of the details.
Ben loves the challenge of making the sales funnel function better through smarter digital marketing. He constantly analyzes segments, targeting and data to drive more qualified leads — from first impression to brand engagement to conversion to appointment, sale or enrollment. (Ben gets us. No wonder we’re so swoony.)
Ben directs high volume paid search and social media — across AdWords, Bing, Facebook, Instagram, LinkedIn and more — for health care, e-commerce, insurance, financial and even multi-language industrial tech.
His specialty? Taking lagging accounts and dramatically improving ROI within a few months. And because Ben also has a heart for the greater good, he also relishes sharing his time for web design and development services with energy conservation non-profits and Big Brothers Big Sisters of Middle TN, among other organizations.
So, what does he do for fun? Sit down in front of a blank screen and code from scratch! He’s also an avid musician, who plays eight instruments so well he’s a regular “call-in” for name bands. But whether it’s music or marketing technology, Ben is always a team player, attuned to creating harmonies designed to deliver the best outcome.