Marketing pros, are data-privacy restrictions hampering your Marketing efforts? New regulations affecting targeting, personalization and data measurement are making it ever more difficult to market and measure effectively.
Join AMA Nashville and Lucas Long, Director of Privacy Strategy at InfoTrust, for an eye-opening session on Embracing Data Privacy in Digital Marketing. Don't miss out - this is your roadmap to thrive in a privacy-centric world!
This workshop will help you:
Understand which privacy laws affect you
Explore technical solutions for data privacy
Learn the pillars of a privacy-centric marketing strategy
About the Speaker:
Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, and the Journal of Applied Marketing Analytics.