The imminent crumbling of 3rd party cookies, the longstanding lynchpin identifier that enables audience targeting and measurement, is ushering in a new age of cookieless advertising where alternative identity solutions are critical to digital advertising success. On the brink of this type of transformational moment, how is the advertising industry preparing (or not preparing) for increased signal loss and a cookieless world? What do industry professionals think of the leading alternative identity solutions? And how do marketers and advertisers feel about privacy and its place in the larger identity conversation? Google intends to deprecate third-party cookies in its wildly popular Chrome browser by the end of 2024, but savvy marketers must act now.

This presentation will:

• Share a breakdown of events that have impacted cookie deprecation and changes to identity targeting and measurement

• Highlight the industry noise around mythical ‘savior’ solutions and the realities surrounding them

• Provide a practical look at the horizon of alternatives that advertisers need to be aware of and consider

About this event:

• Date: Wednesday, March 6, 2024

• Time: 5:30pm - 7:30pm

• Location: Events at 1900 | 1900 Church Street, Nashville, TN