Marketing In Sports: The Marketing of the TransPerfect Music City Bowl - a Fireside Chat

The TransPerfect Music City Bowl not only impacts college football, it makes a greater dent in the economic growth of Nashville.

Since its inception the TransPerfect Music City Bowl has reached over 1.1M fans and has captured over 95 million national TV viewers.

The Bowl game and the events that surround it have provided a direct impact on the Nashville economy, national image and community pride while showcasing the city as a premier sports destination for audiences throughout the country. Nashville was recently named the “Best Sports City” by the Sports Business Journal.

Come learn in a “fireside chat format” what it takes to bring this exceptional event to Nashville.

Hear about the business and marketing rationale of why the Bowl was started, how it was built and how it has grown in terms of marketing, sponsorship, media and PR value over the 20+ years for the Music City brand, tourism and sponsor value. What does it take to turn one of the slowest tourism weeks into one of the city’s busiest?

Speakers: Scott Ramsey, CEO TransPerfect Music City Bowl | Kevin Obarski, CRO Transperfect

Joining us will be Scott Ramsey, CEO Music City Bowl and Kevin Obarski, CRO TransPerfect. TransPerfect is the title sponsor of the annual bowl game that will feature teams from the Southeastern Conference and the Big Ten starting in 2020. TransPerfect is recognized as one of the worldwide leaders in translation services and technologies that enable businesses to reach audiences anywhere in the world and in any language. The company is the largest in its industry with more than 100 global offices on six continents, including global hubs in New York, London, Barcelona, and Hong Kong.