Join AMA Nashville as Nicholas Holland, the VP of Product and GM of HubSpot Marketing Hub and CMS Hub, discusses the impact of AI on marketers and how it can effectively enhance customer experiences and build customer loyalty.

HubSpot is developing proprietary tools using large language models (LLMs) to create AI "agents" that help people plan and execute marketing strategies. These agents will be able to perform work currently being done by humans.

Just as scribes were replaced by printing presses, human marketing specialists may become replaced by these agents. Rather than considering this as a threat, Holland urges marketers to see the opportunity to embrace new AI "superpowers."

AI is more accessible than ever, thanks to advancements in large language models. At HubSpot, agents will be designed to help small businesses level up, while helping larger marketing teams do extraordinary work in a short amount of time. Holland's advice: avoid the AI hype and instead prioritize meaningful and practical use cases.

Overall, Holland's insights highlight the practical applications of AI in marketing and the importance of using it to create better customer experiences and build customer loyalty.

Location:

14TENN | 1410 51st Ave N | Nashville, TN 37209