Get ready to slam-dunk your video advertising strategy with data-driven insights and best practices!
As multi-platform marketing evolves, your marketing strategy needs to evolve with it! We'll be discussing how to score big with advertising-based video on demand (AVOD). Driven by data, AVOD allows you to target your customer in ways that are not possible with traditional television ads.
Join us as Justin Allen from Effectv leads the charge and helps us understand how data should inform your video advertising strategy and will help you understand the entire buyer journey and improve overall marketing performance, no matter the platform. We will discuss using video to drive awareness, consideration, and outcomes; as well as best practices for use of first-party and third-party data to insure efficient targeting.
After this session, you’ll be able to:
Understand what data sets should inform your video strategy
Build reach across a fragmented video ecosystem
Make considerations for audiences, geography & creative
Better measure success with video
This session is for anyone who wants to use data to inform their marketing strategy or is considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.
Join us on Thursday, March 16th at 5 pm to elevate your marketing game with data-driven video advertising strategies. Register now and get ready to make a slam-dunk!
Plus - during the networking portion you'll be able to watch all the March Madness action on Effectv's multiple screens!
Agenda:
5:00 - 5:30pm: Networking
5:30 - 6:30pm: Presentation & Q&A
6:30 - 7:00pm: Networking
Sponsored by:
